Introductory Period

An introductory period is the length of time during which the introductory annual percentage rate (APR) is in effect. The APR is the interest rate charged on credit card balances, and it can be either fixed or variable. The introductory APR is usually lower than the regular APR, and it may be offered for a limited time, such as six months or a year. After the introductory period ends, the regular APR takes effect.

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