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The Origins of OXO and Liebig’s Meat Extract

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Explore the origins of OXO and its connection to the scientific legacy of Justus von Liebig.

1905 OXO Advertisement: Instantly Ready, a Cup of Beef Broth with OXO
Image: 1905 OXO Advertisement: Instantly Ready, a Cup of Beef Broth with OXO
Source: By unknown author - Reclams Universum, 22. Jahrgang 1905, Heft 11, Gemeinfrei https://commons.wikimedia.org/w/index.php?curid=45444148

This article traces the history of OXO, the life of Justus von Liebig, and the rise of Liebig’s Extract of Meat Company as a culinary and scientific milestone.

OXO (food) History

Vintage OXO Cubes tin box
Image: Vintage OXO Cubes tin box
Source: By Stable MARK - own work

In 1840, Justus von Liebig pioneered concentrated meat extract, inspiring the birth of Oxo. The brand began with beef stock cubes and expanded to include herbs, spices, dried gravy, and yeast extract. Liebig's Extract of Meat Company (Lemco) introduced this innovation in 1866 in the UK, establishing Oxo as a household name for flavorful culinary essentials. The evolution from meat extract to versatile stock cubes marked Oxo's journey, remaining a go-to choice for enhancing flavors across kitchens worldwide.

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MOOS CARL  VINTAGE POSTER LIEBIG  OXO  BROTH WITH MEAT EXTRACT - cir 1920

MOOS CARL VINTAGE POSTER LIEBIG OXO BROTH WITH MEAT EXTRACT - cir 1920

Location: France
Buy Now: ≈ 2,931.14 USD
(original price: 2,549.26 EUR)
Seller: estampe-moderne
(4701) 94.70% positive
oxo-print-ad
Image: OXO print ad
Source: The Strand Magazine, 1876, Google Books
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Genuine Early OXO Enamel Sign LARGE 48" x 18"
Genuine Early OXO Enamel Sign LARGE 48" x 18"
Genuine Early OXO Enamel Sign LARGE 48" x 18"
Genuine Early OXO Enamel Sign LARGE 48" x 18"
Genuine Early OXO Enamel Sign LARGE 48" x 18"
Genuine Early OXO Enamel Sign LARGE 48" x 18"

Genuine Early OXO Enamel Sign LARGE 48" x 18"

Location: United Kingdom
Buy Now: ≈ 1,449.95 USD
(original price: 1,095.00 GBP)
Seller: unique_items_gb
(1465) 100.00% positive
Two vintage OXO Cubes tin boxes
Image: Two vintage OXO Cubes tin boxes
Source: by Stable MARK - own work
In stock
Coronation Tin Box Queen Elizabeth II 1953

Coronation Tin Box Queen Elizabeth II 1953

Year 1953
$ 28
Ref: 25CM21

Justus Freiherr von Liebig

Justus Freiherr von Liebig (12 May 1803 – 18 April 1873)
Image: Portrait of Justus Freiherr von Liebig (12 May 1803 – 18 April 1873)
Source: Portrait gallery of eminent men and women of Europe and America - 1873, Google Books

Justus von Liebig (1803–1873) was a pioneering German scientist in organic chemistry and agricultural chemistry. His work revolutionized these fields, earning him acclaim as a foundational figure in chemistry. Notably, he devised a method for beef extract production, leading to the establishment of the Liebig Extract of Meat Company. This venture birthed the iconic Oxo brand beef bouillon cube. Liebig's contributions expanded scientific understanding while leaving a lasting culinary legacy, transforming the way people approach chemistry in both scientific and practical applications.

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Original full set Oxo Zoo House play trade cards animals and keepers with tin
Original full set Oxo Zoo House play trade cards animals and keepers with tin
Original full set Oxo Zoo House play trade cards animals and keepers with tin
Original full set Oxo Zoo House play trade cards animals and keepers with tin
Original full set Oxo Zoo House play trade cards animals and keepers with tin
Original full set Oxo Zoo House play trade cards animals and keepers with tin

Original full set Oxo Zoo House play trade cards animals and keepers with tin

Location: United Kingdom
Buy Now: ≈ 650.42 USD
(original price: 491.20 GBP)
Seller: margyandmax
(3180) 100.00% positive
John Stuart Mill and Justus von Liebig
Image: John Stuart Mill and Justus von Liebig
Source: Der Bazar - Illustrirte Damen Zeitung, 1873, Google Books

Liebig's Extract of Meat Company

Liebig's Extract of Meat Company, founded in the UK, emerged as the producer of LEMCO brand Liebig's Extract of Meat, originating Oxo meat extracts and beef stock cubes. Named after Justus von Liebig, the 19th-century German organic chemist, the company championed his method for industrial beef extract production. Their legacy spans culinary innovation, introducing Oxo as a household staple, stemming from von Liebig's groundbreaking work and paving the way for the widespread use of flavorful meat extracts in kitchens worldwide.

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ORIGINAL VINTAGE DINKY TOYS DIECAST 453 TROJAN BEEFY OXO VAN 1950s Rare
ORIGINAL VINTAGE DINKY TOYS DIECAST 453 TROJAN BEEFY OXO VAN 1950s Rare
ORIGINAL VINTAGE DINKY TOYS DIECAST 453 TROJAN BEEFY OXO VAN 1950s Rare
ORIGINAL VINTAGE DINKY TOYS DIECAST 453 TROJAN BEEFY OXO VAN 1950s Rare
ORIGINAL VINTAGE DINKY TOYS DIECAST 453 TROJAN BEEFY OXO VAN 1950s Rare

ORIGINAL VINTAGE DINKY TOYS DIECAST 453 TROJAN BEEFY OXO VAN 1950s Rare

Location: United Kingdom
Buy Now: ≈ 133.75 USD
(original price: 101.01 GBP)
Seller: captainkit87
(1501) 100.00% positive
The Liebig's Extract of Meat Company print ad from 1905.
Image: The Liebig's Extract of Meat Company print ad from 1905.
Source: Genealogisches Taschenbuch der Adeligen Häuser Österreichs, Band 1, 1905, Google Books
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Tasse publicitaire n°1 Bouillon Oxo de la Compagnie Liebig
Tasse publicitaire n°1 Bouillon Oxo de la Compagnie Liebig
Tasse publicitaire n°1 Bouillon Oxo de la Compagnie Liebig
Tasse publicitaire n°1 Bouillon Oxo de la Compagnie Liebig
Tasse publicitaire n°1 Bouillon Oxo de la Compagnie Liebig
Tasse publicitaire n°1 Bouillon Oxo de la Compagnie Liebig

Tasse publicitaire n°1 Bouillon Oxo de la Compagnie Liebig

Location: France
Buy Now: ≈ 34.49 USD
(original price: 30.00 EUR)
Seller: labrax78
(8545) 99.40% positive

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